Visual Storyteller & Brand Strategist

20+ years of experience transforming CPG brands through strategic design, bold visual identity, and consumer driven packaging — across food & beverage, pharma, personal care, and household products. I collaborate directly with agencies and brands to deliver work that connects with consumers, creates impact and drives performance on shelf.

Available for work in the US and the UK.

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Featured Work

Breathe Right Redesign
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Zest Redesign
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Vacay_Main_Image.png
RaniFloat_Main_Image.png
RaniSpark_Main_Image.png
DeWaag_Results.png
JuicyJuice_Lineup.png
Scrub_Daddy_Results.png
Quickbooks_Main_Image.png
VIEW MORE WORK

Design
Services

    • Competitive landscape analysis & white space opportunity areas

    • Brand positioning & character, tone of voice & messaging

    • Inspirational consumer targets

    • Logo & brand mark design

    • Typography, color palettes & iconography

    • Cohesive cross-channel assets & style guides for visual consistency

    • Brand heirarchy, portfolio & architecture

    • Impactful concept development

    • Material & substrate recommendations

    • Concept realization & print production

    • Renderings and 3D mockups

    • Custom templates (PPT, Google Slides, Keynote)

    • Clear storytelling & flow

    • Data visualization & infographics

    • Engaging, on-brand presentations

    • Sales materials, pitch decks & executive presentations

    • No-code site design (Squarespace, WIX) for easy handoff

    • Analytics-driven optimization

    • Product photography

    • Branded content creation for social media platforms

    • Campaign visuals, templates & branded toolkits

    • SEO optimization & Google Ads

Let's take your brand from brief to shelf.

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