Bayer wanted to showcase their new TENS product innovation with a premium package design that created visibility to the product while highlighting the features and efficacy of the technology. Working holistically with the structural design team, a range of concepts were explored and tested with consumers, helping Bayer to understand what resonated with their core audience. Concepts were refined and extended to include the packaging for the remote and gel pads. The winning design was sent into production and the device had a successful marketplace launch.